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21d • General discussion
Why 2026 is the Year of Raw Content (and why Forbes agrees)
We were talking about this a bit earlier in the Live Traffic Lounge...how basically every platform is shifting away from that "hyper-edited" look.
It’s moving toward more raw, less edited content.
I can’t believe it, but even Forbes is starting to agree.
They dropped an article about why the top creators are actually "making their content worse" on purpose.
There’s a few reasons for this.
You’ve got the "course gurus" still pumping out videos with flashy FX and huge promises that feel fake, and then you’ve got the rise of super-polished AI content flooding everyone's feeds.
It’s all starting to look the same.
People are just craving authenticity.
Even the Instagram CEO Adam Mosseri is saying 2026 is going to favor raw, realistic content because of this.
So instead of killing three hours editing one video, our time is way better spent just recording a quick Loom or pulling out the phone and speaking from the heart.
(and this hurts to say as an editor) 😆
Personally, I think this is good news for us.
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Why 2026 is the Year of Raw Content (and why Forbes agrees)
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