Google Essentials - GA4, Merchant & More
In this course, we’ll cover the essential Google tools every business needs for marketing success. You’ll learn how to set up and connect platforms like Google Analytics 4 (GA4), Google Merchant Center for eCommerce, and Google Ads for better tracking and performance. We’ll also walk through conversion tracking, tag setup, and key optimization tips. By the end, you’ll have a solid Google foundation to measure results and grow your business effectively.