Your bio is probably generic. Donāt take it personallyāso is everyone elseās.
Hereās how to know for sure:
š§Ŗ The Test (3 Minutes):
Copy the first 3 sentences of your bio or about section.
Scan for these phrases:
- āPassionate about travelā
- āHelping clients create unforgettable memoriesā
- āWith X years of experienceā
- āCurated journeysā
- āSeamless travel experiencesā
- āExpert in luxury/adventure/family travelā
- āTailor-made itinerariesā
- āPersonalized serviceā
- āStress-free planningā
- āYour dream vacation starts hereā
- āExplore destinations all over the worldā
- āLet me take the hassle out of travelā
- āDedicated to exceeding expectationsā
- āCreating memories that last a lifetimeā
- āYour trusted travel advisorā
If you found even two of these⦠youāre generic. Not because youāre bad. But because youāre using the same words as 1,000,000 other travel professionals.
š Why This Matters
Generic writing does one thing: It makes you forgettable.
Someone reads your bio. They forget you by the time they finish scrolling. They book someone else.
You didnāt lose them because youāre not qualified. You lost them because they couldnāt tell you apart.
āļø What Comes Next
Over the next few days, weāll help you fix this. But firstāyou need to see it.
Run the test. Post your 3 sentences below. Weāll help you cut the fluff and find the voice that actually converts.
Of these images, who would you pick to plan an Africa Safari?