Some Skool communities welcome new members with so much confetti you would think someone just reinvented the wheel. Fireworks, emojis, tag storms, the whole digital circus. Meanwhile, half of us are still standing there blinking, wondering, “Wait… what does this community actually do?” For anyone with an ADHD brain, or honestly just a functioning nervous system, this is a fast track to overwhelm. Notifications explode, dopamine implodes, and suddenly you are tagged in a welcome post for Steve. You do not know Steve. Steve does not know Steve. Yet here we all are. Focus is not about doing more. It is about cutting through the noise. MAIN POINT 1: WHEN ENGAGEMENT BECOMES EXHAUSTION As Mindy put it beautifully: “I do not like being tagged in every new community and when someone farts.” We have all been there. One community goes wild with pings, and before long you are hovering over the mute button like it is a life saving flotation device. Engagement should draw people in, not chase them out. MAIN POINT 2: FEEDING THE FLATULENCE Zak insisted I keep this phrase, and he is right. It perfectly describes what happens when enthusiasm turns into hot air. Engagement becomes noise. Activity becomes clutter. The signal gets buried under the smell of “Look how active we are!” Communities do not thrive on hot air. They thrive on clarity. MAIN POINT 3: THE REAL PREMIUM UPGRADE Maybe the real upgrade is not more posts, more pings, or more confetti. Maybe it is simply a community that knows what it is about. A community where: New members are welcomed warmly, not theatrically Notifications are intentional Posts have purpose Engagement is meaningful BENEFIT TO THE READER If you understand the difference between activity and value, you can build a community people actually want to stay in. CONCLUSION Communities do not grow because they are loud. They grow because they are useful. Focus beats fireworks every time.