False Beliefs in the Automotive Industry?

Hey guys! I've been working on something that I'm excited to share with you after the new year, but I really wanted to get your input on a couple things. Please be brutally honest, I'd love to get a clear, raw view of what goes through your mind when you hear this, and what you would say to fill in the blank:

“If an automotive technician truly understood __________, they would immediately realize flat-rate is optional — not inevitable.”

Also, wanted to get your insights on these questions:

1) What do techs currently believe will save them?For example:

“If I just get faster, I’ll make more”

“If I just move shops, it’ll be better”

“If I get one more certification, I’ll be valued”

And which of these do you think is the most dangerous belief?

2) What do you think stuck techs incorrectly believe about themselves? Is it:

“I’m not smart enough”

“I’m just a wrench-turner”

“I didn’t grow up around cars”

“I’m not leadership material”