Thursday news, short version. Two updates from this week, and one of them changes something I told you last month. (1) Meta has paused its new ad terms (Nov 3). In my October roundup I said Meta's new terms, which make advertisers responsible for whatever Meta's AI changes in your ads, would start Oct 30. Reuters now reports Meta has delayed them indefinitely after publishers and advertisers complained to regulators in the EU and UK. The current terms stay in place for now. (Reuters, via Social Samosa, Nov 3) What I'd do: there's nothing new to accept today. Still open your best Black Friday ad and check which Advantage+ creative enhancements are switched on. If Meta's AI is rewriting your ad, you want to see what it says before Nov 27, new terms or not. Not legal advice. (2) Shopify posted its Q3 results (Nov 3), and the useful part for small stores wasn't the numbers. CNBC reported that Meta's new AI shopping agent, Muse, can browse and buy from Shopify stores and check out with Shop Pay. Shopify's president said he expects this to be the first holiday season where AI-assisted shopping goes mainstream, and that so far AI agents aren't pushing prices down. (CNBC, Nov 3) What I'd do: make sure Shop Pay is turned on (Settings > Payments). Then reread your best seller's description and check it says exactly what it is, who it's for, the size, and how fast it ships. AI shoppers pick the product that answers the question, not the one with the prettiest photo. Welcome Johnson and Cayson, who joined today. Glad you're here. Say hi in the pinned intro thread when you get a minute. And if you sell on TikTok Shop, yesterday's roundup has a TikTok item for you. Today's weekly live is the Bleed Audit. Bring one number from your store you can't explain. Your turn: reply "1" if you run Meta ads, "2" if you use Shop Pay, or "neither" plus where you sell. I reply to every one.