10d • General discussion
The Tam Effect: What Clients Don’t Always See
One of the biggest misconceptions about styling is that it’s just picking clothes.
What you’re seeing here is the part clients don’t always think about:
✨ Pulling multiple wardrobe options
✨ Coordinating with the photographer and makeup artist
✨ Making on-the-spot adjustments
✨ Steaming, pinning, fluffing, and checking every little detail before the camera clicks
That’s where the magic happens.
This was our second brand shoot with Kelli, and because we’d already built trust, we were able to focus on bringing her vision to life instead of worrying about the clothes.
P.S. Before anybody says anything… yes, I was over there fixing an AKA pin. 😂 The love is real. Don’t worry, I gave it right back.
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The Tam Effect: What Clients Don’t Always See
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