9d • General discussion
Most people don’t leave because they dislike what they see.
They leave because they can’t decide.
Online hesitation is rarely emotional drama.
It’s quiet.
Invisible.
Rational.
Something feels almost right —
but not clear enough to trust with time or money.
In those first seconds, people aren’t asking:
“Is this impressive?”
They’re asking:
- Do I get this?
- Is this meant for someone like me?
- What happens if I take the next step?
If the answers don’t form naturally,
momentum breaks.
No argument.
No rejection.
Just pause — and exit.
This is why I don’t look for what’s missing.
I look for where clarity collapses.
Because before growth, optimisation, or fixes —
there has to be a decision.
And decisions only happen where things feel clear enough to trust.
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Most people don’t leave because they dislike what they see.
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Former restaurateur and sommelier. I look at businesses online like a real guest—where trust fades, decisions stall, and things quietly go wrong.
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