How's everyone's week going so far??

This is a great distillation! 👏 What social media game or games are you playing??

Most creators suck ass when it comes to storytelling. 🗣️ But there's really just 5 PARTS to GREAT storytelling!! 📚 Enjoy the video. 🎥 Make better content. 📷

Caleb Ralston’s (Alex Hormozi’s Video Guy) Content Formula = Absolute Fire 💀🔥 (Customer Problem + Unique Solution) × (Credibility + Proven Wrapper) = Content Success If you REALLY want to stand out nowadays with your content, you need to uniquely solve your target customer’s problems over and over and over again! And then keep showing everyone how you’re doing it!! ♾️ 💰 What are your customer’s problems??

Here are Hormozi's action steps for building influence and a content strategy: 🧠 1. Use the SPCL Framework in Every Post 🏆 Status — Show wins, results, access, or scarce resources(metrics, milestones, behind-the-scenes, receipts) ⚡ Power — Give actionable advice that creates real results (step-by-steps, frameworks, “do this → get this”) ✅ Credibility — Prove your claims(case studies, testimonials, third-party validation) 🤝 Likeness — Be real, not “on brand”(your voice, quirks, opinions, lived experience) 🔴 2. Prioritize Live & Interactive Content 🎥 3. Focus on Long-Form Content 📈 4. Increase Content Volume 🎯 5. Think “Interest Media,” Not Views I've also added a PDF one pager that you can print out and use!!