Leverage SmartValue AI to Get Listings, Price Listings Right, and Sell Faster
Show the data
Show High Days on Market Homes Are Overpriced:
  • Use SmartValue AI to analyze active listings that have been on the market for over 60 days.
  • Identify homes where SmartValue AI estimates the value to be lower than the list price.
  • "These homes have been on the market for an extended period because they are overpriced. Buyers perceive them as poor value, which is why they haven't sold."
Show Low Days on Market Homes That Sold Were Priced Right:
  • Use SmartValue AI to evaluate homes that sold within the first 30 days.
  • Highlight homes where SmartValue AI estimated the value to be equal to or greater than the list price.
  • "These homes were priced correctly based on their market value, which is why they sold quickly. For example, [insert example: 'This home sold for $X in just Y days']."
Explain Why Buyers Avoid Overpriced Homes:
  • Buyers are always looking for value and are unlikely to consider homes they perceive as overpriced.
  • Overpricing sends a signal that the seller may not be willing to negotiate to the home's true market value. This discourages buyers from making offers, leading to longer days on the market and missed opportunities.
Address Seller Objections to Pricing Lower:
  • If sellers insist on listing at a higher price, ask them: "What data are you using to support this price?"
  • Follow up with: "Do you agree that decisions based on accurate data are more likely to lead to successful outcomes?"
  • Use SmartValue AI's data to guide the conversation and demonstrate the importance of pricing competitively.
Incorporate Visuals: If possible, include charts or graphs showing the correlation between pricing and days on market. For example:
  • A bar graph comparing overpriced homes (60+ days) vs. correctly priced homes (sold in <30 days).
  • A pie chart showing the percentage of homes sold at or above SmartValue AI's estimated value.
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Darby Hiles
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Leverage SmartValue AI to Get Listings, Price Listings Right, and Sell Faster
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