I’m excited to announce the launch of a new podcast and movement: Creating New Investors with Joe Robinson This is more than a podcast. It’s a mission. Every week, I will sit down with someone and walk them through the process of making their first investment. Sometimes I will even seed their first investment to help them get started. We’ll talk about money, mindset, and investing—and then we’ll move from conversation to action. Together, we will: • Open brokerage accounts • Discuss the basics of investing • Make their first investment in real time • Document their experience and mindset shift These conversations will become the episodes of the podcast. Each episode captures a powerful moment: The moment someone crosses the line from observer to investor. Some people will invest for themselves. Others will invest for their children or grandchildren, planting financial seeds that could grow for decades. The goal is simple: Create new investors. Episodes will premiere every Thursday at 7 PM EST. This is part of a larger mission to help thousands of people take their first step into investing and develop the mindset of ownership. Join us on this journey. Watch the episodes. Share the stories. And if you’ve never invested before, maybe you’ll be next. We’re building something special. — Joe

Our next Think Outside the Cell Community Meetup is happening this Saturday, March 21st from 1:00–4:00 PM, and we’ll once again gather at the Parole Prep office located at 135 W. 20th Street, Suite 302. These meetups are where ideas turn into action. This time we’ll focus on two powerful themes: identity and investing. During our time together, we will: • Create Investor Avatars — identifying the kind of investor we want to become and the habits that support that identity • Do a financial identity exercise that challenges how we think about money and ownership • Sit down with a few participants and help them make their first investment And we’ll be documenting those moments as part of the growing movement to create new investors. Because the truth is simple: The biggest step in investing is often the first one. When someone makes their first investment, something changes. They stop seeing the market as something distant and begin seeing themselves as someone who participates in ownership. That shift—from observer to investor—is exactly what this community is about. So if you’ve been curious about investing, want to sharpen your mindset around money, or just want to connect with people who are thinking differently about wealth and opportunity, come join us. Saturday, March 21st. 1:00–4:00 PM 135 W. 20th Street, Suite 302 Let’s continue building this movement together. Bring someone with you! — Joe

I’m excited to share that two days ago, on Monday, March 9th, in Houston, we officially launched our national campaign to create 1,000 new investors in 2026. And it all started with one conversation. I had the opportunity to sit down with Brandy, a Houstonian, and walk her through the process of becoming an investor. We met for the first time, had a great conversation about money, mindset, and investing, and then we took the most important step: Action. Together we set up a traditional brokerage account with Fidelity Investments, and Brandy officially made her first step into the world of investing. That moment matters. Because the most important step in wealth-building is often the first one. Brandy is now officially an investor. But the journey doesn’t stop there. The next step is continuing education and financial literacy — learning how investing works, developing strong financial habits, and building confidence in managing money. We’ll also be working on expanding the conversation to her family, helping her children begin learning about financial literacy and investing early. This is how financial culture changes. One person On conversation. One first investment at a time. Houston was just the beginning. Over the coming months, I’ll be connecting with people across the country, sitting down with them, and helping them take that same step — becoming investors. Join me in this movement. We’re creating 1,000 new investors in 2026. And we’ve officially begun. Stay tuned. More to come. — Joe

Tomorrow something important begins. I will be in Houston, where we are launching a national campaign to create 1,000 new investors. And it all starts tomorrow. For years we’ve talked about financial literacy. We’ve talked about ownership. We’ve talked about investing. But tomorrow we move from conversation to action. The goal is simple but powerful: Help people make their first investment. Not someday. Not after they read another book, even if it's one of my three books. Not after they take another class. Right now. Tomorrow we’ll begin sitting down with people and helping them take the most important step in wealth building: Making their first investment. Some people will invest for themselves. Others will make their first investment for a child or grandchild, planting a financial seed that could grow for decades. This moment will mark the start of a larger mission: Creating 1,000 new investors across the country. And Houston is where it begins. We’ll be sharing the experience live across several platforms: YouTube: Think Outside the Cell with Joe the Wealth Architect TikTok: @joethewealtharchitect Instagram: @joethewealtharchitect We’ll go live from Houston so you can see the moment this movement begins. Location details will be shared tomorrow. This isn’t just about investing. It’s about shifting identity — from consumer to owner. And tomorrow, that shift begins. Let’s build. — Joe

On Wednesday, March 4th, I had the opportunity to lead a workshop at Borough of Manhattan Community College titled “Unlock Your Mindset.” The room was filled with mostly young college students who are thinking seriously about their futures — aspiring entrepreneurs, future professionals, and students preparing to launch their careers. And if there’s one thing I’ve learned over the years, it’s this: Your future is shaped less by your circumstances and more by your mindset. During the workshop, we explored several powerful ideas, including: • The role of self-concept and identity in shaping behavior • Why mindset often determines financial and career outcomes • The difference between thinking like a consumer and thinking like an owner • The three money mentalities — spender, saver, and investor • How the Be → Do → Have framework helps you design the life you want For many students, college is the first time they begin thinking seriously about the direction of their lives — what kind of career they want, what kind of impact they want to make, and what kind of financial life they want to build. But the real question is deeper than that. It’s not just “What do I want to do?” The more important question is: “Who do I need to become?” When you become the right person — someone disciplined, curious, strategic, and ownership-minded — the actions begin to align, and the results eventually follow. That’s the essence of the Think Outside the Cell philosophy. It’s about learning to think differently about opportunity, about money, and about the kind of life you’re capable of building. I’m grateful to have had the chance to engage with this next generation of thinkers and builders. Conversations like these matter because they plant seeds early — seeds about entrepreneurship, financial literacy, and long-term thinking. And when young people begin thinking this way early in life, it can change the trajectory of everything that comes after. Let’s continue building a community where people challenge old assumptions, develop strong mindsets, and learn how to design their futures intentionally.