If you're running a Skool community and thinking about using Facebook ads to grow it, let me save you some money. 💸
Here's what I learned the hard way: (There are other things I have learned which I would share in the coming weeks)
❌ Mistake #1: Targeting "entrepreneurs" or "personal development" (too broad, attracts tire-kickers)
❌ Mistake #2: Writing ads like a coach instead of a marketer (nobody clicked my "transformative healing journey" copy 😅)
✅ What actually works:
- Specific targeting
- Write like a human, not a brochure
- There are other methods that I am testing out so stay connected for that
Quick question for you:
Have you tried paid ads for your Skool community?
A) Yes, and they worked 🎯
B) Yes, and they flopped 😭
C) Not yet, too scared to waste money
D) What's a Facebook ad? 😅