How To Sell Your Offer *With* Your Audience (Pre-Sale Strategy That Works)

Yesterday I walked my client through a book pre-sale strategy.

Here's what you need to know.

Most launches look like this: disappear to build, then ask people to buy something they've never seen.

This approach flips it. Build *with* your audience and use a low-price presale to move tons of copies before launch day.

**The Move: Teach Free, Sell the Shortcut**

Teach tactics for free through short videos and lives. Inside that content, drop a low-friction offer: "Preorder for 99 cents." Engaged followers buy straight from the comments.

Free teaching = trust. The book = organized shortcut.

**Why This Works for You**

Your audience gets value from your content. A small presale feels like a natural next step, not a risk. It lets them vote with their wallet and gives you proof before you build the full thing.

Presale = co-creation, not guessing.

**How to Steal This**

Use this for books, sprints, or new offers:

1. Share your expertise through free content (video, lives, posts)

2. Drop a micro-offer inside that content ("Get early access for $X")

3. Let engaged followers buy immediately

4. Use those sales as validation to build/finish the product

5. Launch with momentum and proven demand

**The Framework:**

• Teach → Offer → Validate → Build → Launch

This works because you're not asking cold audiences to trust you. You're inviting warm, engaged people to go deeper.

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