š§ Forge Better Business Decisions With Evidence, Not Guesswork.
Most entrepreneurs don't fail for lack of ideas. They fail by committing time and money before knowing if an opportunity is worth pursuing.
ThesisForge is where founders, coaches, and consultants pressure-test real decisions before they get expensive:
š” Is this idea worth pursuing?
š° Can I raise prices?
š Will customers buy this?
š Is this growth opportunity real?
I spent 20+ years leading market research and competitive intelligence helping companies avoid expensive bets, not chase feel-good guesses.
Members run decisions through the DecisionIQ Framework: assumptions ā evidence plan ā evidence ā insight ā action.
Each week, members bring real decisions to The Validation Board for structured review and discussion. Learnings feed into The Validation Vault.
ā Less guessing
ā Fewer costly mistakes
ā Less confirmation bias
ā
More evidence
ā
Fewer surprises
ā
Better decisions
Join today and bring your next decision to the next Board.