8d (edited) • General discussion
Tips - Elevator Pitch
Scope-Safe Language Tip (SSL), - We CANNOT diagnose, treat or cure. Our language needs to be reflective of that.
Don’t say 👉🏼 “Treats neuropathy”
Instead say 👉🏼 “Supports clients experiencing neuropathy symptoms”
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“Bad Niche → Good Niche” Exercise
Keep in mind specific wording:
Instead of “I do deep tissue massage”
→ “I help construction workers recover from chronic shoulder pain”
Instead of “I do relaxation massage”
→ “I help burned-out moms reset their nervous system and finally relax”
How would you rephrase "I work on carpal tunnel"?
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Tips - Elevator Pitch
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