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Introductions
Hi! I'm Misty Lake and I look forward to helping you achieve success in the massage industry. One of my favorite things is seeing a massage therapist grow and thrive - creating a snowball effect of holistic wellness in their community. --> Tell us a bit about yourself! (Mine in comments)
Planning your menu...
Memberships (monthly, subscription based), packages (pre-selling multiple sessions at a “bulk discount”), do you or don’t you charge for “add ons” or specific techniques, do you bill insurance? What are your session lengths? How much of a break do you want in between clients? Let's discuss, but first, any questions regarding this topic?
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Pricing your services
Good morning! We discussed in class that pricing your services appropriately, not only can help prevent burnout but also helps uphold an industry standard. As licensed massage therapists, we need to be valuing the service we provide to clients - We are offering time, energy, technique, knowledge, experience, compassion, and a therapeutic ambiance. I added a document to the Beyond the Basics course (under the classroom tab) that dives into how to price your services and what the averages are, both nationally and locally for North Idaho and Eastern Washington. How much do you charge? How do you feel about this rate?
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Tips - Elevator Pitch
Scope-Safe Language Tip (SSL), - We CANNOT diagnose, treat or cure. Our language needs to be reflective of that. Don’t say 👉🏼 “Treats neuropathy” Instead say 👉🏼 “Supports clients experiencing neuropathy symptoms” --- “Bad Niche → Good Niche” Exercise Keep in mind specific wording: Instead of “I do deep tissue massage” → “I help construction workers recover from chronic shoulder pain” Instead of “I do relaxation massage” → “I help burned-out moms reset their nervous system and finally relax” How would you rephrase "I work on carpal tunnel"?
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✨Bonus - Niche Pricing & Profitability
This is the first of MANY bonuses to come. This one is a freebie, but you will be able to EARN additional bonuses through community engagement. See a little "1" by your picture? You can "level up" through commenting, starting conversations, liking other people's comments, and asking questions! Members who have paid for any of my courses will receive a complimentary "premium" membership. As more courses are added, the opportunity will be available to purchase a VIP membership - all access, to all the courses, for only $200 per year. Recruiting others will also earn you additional content!
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