I’ve been selling personalized gift products on Etsy for a while now, mainly things like custom tote bags, makeup bags, beanies and other personalized pieces. I really enjoy the gift side of Etsy because there’s always something people are shopping for, whether it’s for a birthday, bridesmaid, wedding, Christmas or just a little gift for someone. Here’s my shop if anyone wants to have a look: https://www.etsy.com/shop/AylaDesignCo23 What are you guys selling on Etsy at the moment?

If you are feeling stuck with your e-commerce, I just joined a FREE WhatsApp community for store audits, expert guidance, and practical tips to help you improve your sales. https://shorturl.at/wCdWc

I’m excited to be part of The Expanders and connect with ambitious e-commerce entrepreneurs who are focused on scaling, expanding globally, and building strong brands across markets. I joined this community because I believe growth happens faster when you surround yourself with the right people, share strategies, and learn from those already making big moves in the e-commerce space. I’m here to learn, network, and contribute value wherever I can. Also, I’d like to mention that a friend of mine is currently offering FREE website design/services to help grow her portfolio. If you’re a business owner, entrepreneur, or personal brand looking to improve your online presence with a professional website at no cost, this could be a great opportunity. Feel free to connect with me, and if you’re interested in the free website offer, send me a message—I’d be happy to connect you. Looking forward to growing with you all!

Let me ask you something… If someone finds your business today, where do you actually send them? Instagram? WhatsApp? DMs? That’s fine… but here’s the thing I always point out when I’m talking to business owners one-on-one: At some point, people want to check you out properly. Not just scroll your page… but really understand what you do, how it works, and if they can trust you. That’s where a website comes in. It’s basically your space. No distractions, no algorithm, no competing posts. Just you, your brand, and a clear path for someone to go from “this looks interesting” to “I’m ready to buy.” Because let’s be honest…Answering the same questions in DMs over and over gets tiring. A website handles that for you. It explains, it builds trust, it guides people, even when you’re not online. And if you already have one, quick question…Does it actually do that? Like, if a stranger lands on your site: - Do they instantly understand what you do? - Do they trust you within a few seconds? - Is it fast and easy to use? Because a lot of times, it’s not that businesses need more traffic… they just need a better experience for the traffic they already have. That’s usually where the real difference comes from. So, do you currently have a website that you’re confident in, or are you still mostly relying on social media? And if you’ve got questions around this, drop them below… happy to talk through it

Let me share something that changed how I see marketing in my business. Not too long ago, I used to think marketing was just about posting products or running ads and hoping people would buy. But I had a conversation with someone more experienced, and one thing they told me really stuck: Marketing is simply helping the right people notice your business and giving them a reason to choose you. That alone changed how I approached everything, Because the truth is, if people don’t know what you sell, they can’t buy from you… no matter how good your product is. They also helped me understand that there are different types of marketing, and not all of them will work the same for every business. For example: • Social Media Marketing – Showing up consistently online and promoting what you sell. Example: Posting your products, behind-the-scenes, or how they’re used. • Word-of-Mouth Marketing – Letting your customers talk about you. Example: A happy customer telling their friends about your business. • Content Marketing – Sharing useful or interesting information. Example: Teaching something related to your product so people trust you. • Referral Marketing – Encouraging people to bring others. Example: Giving a small reward when someone refers a new customer. What really opened my eyes was that Every business has the type of marketing that works best for it. For instance, I noticed that a local food vendor might grow faster through *word-of-mouth and simple social posts*, while an online brand might rely more on *content, influencers, or ads*. Even businesses selling the same thing don’t always grow the same way. That’s when I stopped trying to do *everything* and started focusing on *what actually works for my business and my audience*. Because at the end of the day, Some strategies are for visibility. Some are for building trust. Some are for getting quick sales. Different goals, different strategies. I’m still learning and improving, but this shift alone has made a difference for me.