The five numbers every owner should know cold, and why revenue is the least useful of them. Ends with a calculator that works backward from what you want to take home this year to the jobs and leads you need each week to get there.

Gross versus net, margin by service line, and the busy-but-broke trap. How to find the single biggest leak in your pricing before it turns into an emergency.

The E-Myth trap, the optimism curve that kills most businesses before they find their footing, and why every task takes ten times the work you planned for. The class that resets expectations.

Service is doing the job right. Hospitality is how people feel while you do it. Why the second one is becoming the last real edge a small business has, and how to build it into your customer experience on purpose.

Work out whether you have a lead problem or an offer problem, then turn prospecting into a weekly habit instead of a panic response. Includes a calculator that picks up exactly where Class 1 leaves off.

The books behind this curriculum, sorted by what you're stuck on rather than by category alone. One gets picked up in the monthly book discussion on the weekly call. Add your own in the comments.