Your About Page Is Giving 'Shopping List'
Your About page is not there to prove you’ve made enough stuff.
It’s there to make the right person feel like they’ve found the thing they were looking for.
Which means before you list what’s inside, you need to answer:
What is the actual problem this solves? Not the surface problem. The real one.
Not “they need AI prompts.”
More like: They want their brand to stop looking like a rushed side project.
Not “they need brand photos.”
More like: They want to look like the person they’re becoming before they’ve got the massive budget to match.
Not “they need a lead magnet.” More like: They want a way to bring the right people into their world without posting into the void and hoping for the best.
So if your About page is currently giving shopping list with a password-protected bonus folder, try this instead.
The 6-block formula
1. The one-liner (your hook)
[Community Name] is where [WHO] learn to [DESIRED OUTCOME] — without [the main pain/objection].
2. The promise (1–2 sentences) What this place is and what changes for them by being inside.
This is the where [who] go from [before state] to [after state].
3. What's inside (bullets — turn each feature into a benefit)
Inside you get:
- [Feature] → so you can [benefit]
- [Weekly call / training] → so you [outcome]
- [Templates / resource] → so you never [pain]
- [Community access] → so you [feel/achieve]
5. Proof: A number, a result, or one short member quote. Even small is fine: "Join [X] [type of people] already inside."
6. The CTA (tell them exactly what to do)
Hit the Join button and introduce yourself in the [Start Here] space. See you inside. 🍒
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Your About Page Is Giving 'Shopping List'
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For female coaches, course creators and service providers who want to use AI to build a magnetic personal brand that gets seen, and books you clients.
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