Your About page is not there to prove you’ve made enough stuff. It’s there to make the right person feel like they’ve found the thing they were looking for. Which means before you list what’s inside, you need to answer: What is the actual problem this solves? Not the surface problem. The real one. Not “they need AI prompts.” More like: They want their brand to stop looking like a rushed side project. Not “they need brand photos.” More like: They want to look like the person they’re becoming before they’ve got the massive budget to match. Not “they need a lead magnet.” More like: They want a way to bring the right people into their world without posting into the void and hoping for the best. So if your About page is currently giving shopping list with a password-protected bonus folder, try this instead. The 6-block formula 1. The one-liner (your hook) [Community Name] is where [WHO] learn to [DESIRED OUTCOME] — without [the main pain/objection]. 2. The promise (1–2 sentences) What this place is and what changes for them by being inside. This is the where [who] go from [before state] to [after state]. 3. What's inside (bullets — turn each feature into a benefit) Inside you get: - [Feature] → so you can [benefit] - [Weekly call / training] → so you [outcome] - [Templates / resource] → so you never [pain] - [Community access] → so you [feel/achieve] 5. Proof: A number, a result, or one short member quote. Even small is fine: "Join [X] [type of people] already inside." 6. The CTA (tell them exactly what to do) Hit the Join button and introduce yourself in the [Start Here] space. See you inside. 🍒

The Canva Crash course is now available in the classroom!

👋 You’re in! Pull up a chair, grab a coffee — or join me with a Yorkshire tea — and let me show you around. Welcome to The 7-Day AI Brand Shoot Experience. This is designed as a 7-day experience so you can take it at a lovely, doable pace — but if you’re the “give me a free afternoon and let me loose” type, you can absolutely binge it and create fast. Either way, by the end, you’ll have a gorgeous set of on-brand images of yourself that actually feel like you. No awkward posing. No beige corporate headshots. No why do I look like I sell insurance in 2009?” energy. Here’s what to do first: 1️⃣ Step 1 — Introduce yourself Come and say hi in the community. In your post, tell us: → Where you’re from→ What you do + who you help→ What made you join this experience→ What frustrates you most about getting great brand photos of yourself We’re friendly. No weird networking vibes. Promise. 2️⃣ Step 2 — Lock in your brand photo vibe 📸 Head to the Classroom and open: The 7-Day AI Brand Shoot Experience Start with Day 1: The Style Lock. You won’t create an image just yet — first, you’ll do the part most people skip: getting crystal clear on your brand vibe. This is what makes your images feel intentional, polished, and scroll-stopping instead of random AI chaos. Pair it with the Shoot & Shine Prompt GPT — it does the heavy lifting so you’re not staring at a blank prompt box wondering what on earth to type. 3️⃣ Step 3 — Share your first favourite shot 🔥 Once you’ve created your first image, post your favourite one in the community and tag it: #MyFirstShot I genuinely cannot wait to see what you create! ❤️ Now come and tell me below: What frustrates you MOST about getting great brand photos of yourself? 👇

Hey everyone! So as I emailed yesterday I've decided to completely rebrand The AI Brand Studio — so I thought I'd document the whole thing, in here, step by step. Last week I made a start on the imagery and… I'm obsessed. The vibe? Retro diner-meets-editorial. Cherry-red, cream, a vintage car, and yes — a milkshake 🍒. Which cover do you like best? I went for the first one but let me know! I'll share each step as I go so you can get inspired for your brand. Quick one for the comments: if you rebranded your brand tomorrow, what vibe would you go for? 👇

Hey everyone! Okay, confession: I've been quiet. My done for you services have been really busy and life has been lifing — you know how it goes! But I'm back, and I've poured all that quiet time into something I can't wait to show you. I'm giving the AI Brand Studio a complete glow-up. New look, new vibe, full diner-meets-editorial moment (there's a cherry-red car, there's a milkshake, I'm a little obsessed 🍒). And I'm going to share how I've done it in the community (I also may have built a brand-new Shot List Creative Director GPT while I was away. More on that one very soon 👀.) The first images and Skool cover is already up — and honestly? It's the most fun I've had in ages. Pop back in and have a nosy, and let me know what you think! 👉 [Take me in] Hit reply and tell me what you'd like your brand to look like! I might be able to help :) Donna x