Before you buy a vehicle, think about who’s actually going to rent it. For private rentals, economy cars that are reliable, fuel-efficient, affordable to maintain, and easy to drive can make a lot of sense. You don’t need the nicest car on the lot. You need a car that fits what your target renter needs and what your market is willing to pay for. The more demand a vehicle has, the easier it is to keep it working for you. Don’t buy for yourself. Buy for the business.