As a small business owner, branding becomes super easy. Because the branding is you! When you are you, you show up as you and not some super polished version of you, people listen. Because they are not just buying a product. They are buying what you stand for because you have some similarities to them. They buy your way of doing things, they buy THAT package. So do not be afraid to be you. If you're timid, be timid, if you are full of energy, be full of energy. That's what works best!