When it comes to Lead Generation, volume solves many problems. If you don't have enough leads, you likely don't have enough of the right activity. The rule of thumb I follow is 1,000 data points before I pivot. In other words, earlier this year I had sent out many, many direct mail pieces to owners of HVAC businesses. I sent anywhere from 3 to 6 rounds of letters, and got a VERY low response rate (like, close to zero). I had nearly 3,500 data points and I knew I needed to pivot, so I did. I started hosting online events and that made a significant difference. The key is to never put all your eggs into one basket and then ignore the basket. If you want to go all in on one avenue of Lead Gen, that's fine, but KNOW when you need to pivot, and have a back-up plan. Then, create a back-up plan for the back-up plan. Keep innovating! Keep trying! Something eventually will stick. And guess what? After that, you KEEP trying other ways because you never know when THAT lead gen source will stop! So, where are you at in your Lead Generation? Starting out? Legend?

What is the most frustrating thing you have experienced in trying to get leads? For me, at least for a while, it was attracting all the wrong people! (Mostly people who didn't align with my Core Values). How about you guys? What's been the most frustrating part of attracting good clients?