19d • Podcast Growth Q&A
Seeing a dip in downloads? That's just the holidays!
Hey friends, let's talk about those November/December download numbers.
Seeing a dip right now? Holiday's gonna holiday.
Here's what I want you to remember about the podcast industry as a whole... people listen to them during their routines. Think commutes, morning coffee, dog walks, and gym sessions. The parts of their day that look the same week after week.
And what happens during November and December? Those routines get completely thrown out the window.
People are traveling, kids are home, hosting family, running errands at weird times, and watching holiday movies instead of their usual Tuesday workout. Podcast listening happens in the margins of routine, and during those months those margins basically disappeared.
This is completely normal.
You didn't mess anything up. Say it with me: I didn't mess anything up.
Your content is still landing, and your audience is still there! They're just living in a different rhythm right now.
So if you're staring at your analytics and sad, please close that tab. This is seasonal, it'll shift, the numbers will change this month, routines will return, and your listeners will be back.
In the meantime, the most strategic thing you can do is to stop checking those numbers every day and focus on what matters right now.
The holidays did their thing. Your podcast is fine.
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Seeing a dip in downloads? That's just the holidays!
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