Lesson 6: Develop a Simple Content Plan
Consistency is the secret to growing your following, building trust, and keeping your audience engaged. A content plan takes away the stress of wondering โwhat do I post today?โ and helps you stay organised. Step 1: Build a Weekly Posting Schedule โ
3โ4 Feed Posts (Facebook & Instagram)Mix content that builds trust and sparks interaction: - โ๏ธ Travel tips - ๐ฌ Questions & conversation starters - ๐๏ธ Soft promotions & special offer ๐ฒ Daily Stories (Facebook & Instagram)Stay visible and connect more personally: - Quick updates, polls, countdowns - Behind-the-scenes from your daily work life ๐ฅ 3 Reels per Week (Facebook & Instagram)Reels reach new audiencesโdouble your chances by posting on both platforms: - Resort walk-throughs - Booking tips - โDid you know?โ travel hacks - Trends with a travel twist ๐ก Pro Tip: Create once, post to both platforms. Avoid TikToks with watermarks on Instagram. ๐ In the next lesson, youโll grab your Weekly Content Planner to map this out easily. Step 2: Rotate Proven Content Types Keep it simple. Rotate through content your audience already loves: - ๐ด Destination highlights โ stunning visuals of must-see places - ๐ก Travel tips & hacks โ โBest time to book flights for summer savingsโ - ๐ฅ Exclusive travel deals โ create urgency with limited-time offers - ๐ฉโ๐ป Behind-the-scenes โ show your planning process and daily work - โญ Client reviews & testimonials โ build credibility and trust Step 3: Focus on Engagement Social media isnโt just about postingโitโs about connection. - Ask questions: โWhatโs your dream holiday destination?โ - Run polls or quizzes: โBeach or city break?โ - Invite user-generated content: โTag us in your holiday photos for a feature!โ - Reply to every comment & DM to stay approachable. โก Pro Tip: Engagement in the first hour boosts visibility. Be active and reply quickly. Step 4: Sell Without Being Salesy Stick to the 80/20 Rule: - 80% value-driven content โ tips, ideas, inspiration - 20% promotional content โ deals, booking reminders