17d • General discussion
Is Your Website Turning Customers Away?
Here is something most marketers will never tell you. Your website might be turning away paying customers before they ever see what you do. Not because your design is ugly. Because a chunk of the people who land on it physically cannot use it.
One in four adults in the United States has a disability. That is vision loss, low vision, color blindness, motor issues that make a mouse hard to use, and more. When your site does not work for them, they do not call you and tell you. They just leave and call the next business. You never see the lost revenue. It looks like the phone is just quiet.
Website accessibility means building your site so everyone can use it, including people who navigate with a keyboard, a screen reader, or a zoomed in screen. It is not a charity project. It is good business, and in many cases it is the law.
A few real examples of what shuts people out:
1. Light gray text on a white background. Looks sleek to you. Invisible to someone with low vision or anyone outside in the sun.
2. Buttons and links that are tiny or crammed together. Hard to tap for someone with a tremor or large fingers on a small phone.
3. Images with no alt text. A blind customer using a screen reader hears nothing where your menu, your team photo, or your "Call Now" image should be.
4. Forms with no labels. The screen reader reads an empty box and the person has no idea what to type.
5. Video with no captions. You lose every viewer who is deaf, hard of hearing, or just scrolling with the sound off, which is most people.
The fix is rarely a full rebuild. A lot of it is small, specific changes you can make this month. Over the next couple of posts we will walk through the quickest wins you can do yourself.
For now, do one thing. Open your own website on your phone, in bright daylight, and try to read every word and tap every button. If you struggle, your customers are struggling too.
Goggles On. Let's Ride.
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Is Your Website Turning Customers Away?
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