What's changing in The Shrug Club 2026 👀
Today I tried my first official Live Shrug Session to kick off a year of them in 2026!
💟 Here is the recap of the video and bookmarks to key sections: 💟
00:00 Good Morning
01:13 2025 Recap
03:11 2026 Shrug Club Goals
04:50 Weekly Live Sessions coming 2026
11:40 Premium Shrug Club explained
14:50 UnSlump explained
After finally pulling together my seasonal / capsule branding framework in 2025, it became clear to me that I want an ongoing place where business owners can get support, accountability, and confidence around design—especially the never-ending Canva and branding tasks.
The biggest shift is weekly live Monday morning calls starting in January. These will be casual but structured check-ins focused on weekly wins, a short mini-training or trend breakdown, open Q&A, accountability for the week ahead, and live brand scans (instead of private Looms) so everyone can learn together.
The free Shrug Club will stay free through at least 2026 and includes the community, Monday live calls, recordings, brand scans, and access to my core capsule branding resources.
The premium tier continues to offer weekly design feedback, shifting to a live Wednesday feedback call where submitted designs are reviewed live (with recordings and timestamps). Premium members can attend and submit work; free members can watch the recordings.
I also clarified how UnSlump fits in: it’s my paid, done-with-you brand refresh for people who already have a brand but feel stuck or inconsistent. It includes three calls, custom templates, capsule brand decisions, co-creation, and detailed brand rules so you leave with clarity and momentum.
Overall, my goal for 2026 is to make this space feel more alive, more supportive, and more usable—less theory, more real-world design help, week by week.
Comment below if you have a preference of Monday Morning time, or a mini-training topic suggestion!
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Sophie Haren
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What's changing in The Shrug Club 2026 👀
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