7d • General discussion
Why You're Fighting Over 30% of the Traffic (And Ignoring the Other 70%)
Most business owners are obsessed with the wrong keywords.
I see it every week. A plumber came to me wanting to rank for "plumber dallas." A dentist wants "dentist chicago." A lawyer wants "personal injury attorney phoenix."
And look — those keywords matter. But here's what nobody tells you:
Only 30% of your search traffic will ever come from those "money keywords."
The other 70%? Long-tail searches. LSI keywords. Problem-aware searches.
Think about it. When your toilet is overflowing at 2am, you're not typing "plumber dallas." You're typing "toilet won't stop running water everywhere help."
When someone's back hurts, they don't search "chiropractor near me" first. They search "why does my lower back hurt when I sit."
People search for problems. Not solutions.
Your competitors are fighting over 30% of the traffic. The other 70% is sitting there waiting for you to answer actual questions people are asking.
What long-tail keywords are you ignoring right now?
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Why You're Fighting Over 30% of the Traffic (And Ignoring the Other 70%)
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