Right, here's the plan. This week I'm going to build a website from scratch and document every single step. Not a tutorial where everything magically works. The real thing. The decisions, the mistakes, the "why did I do it that way" moments. I want to show you what actually goes into making a site that gets discovered, not one that just sits there looking pretty while nobody finds it. I'm talking about the homepage copy that makes Google and AI tools like ChatGPT actually understand what you do. The structure that means real people don't bounce in five seconds. The stuff that separates "I have a website" from "my website actually brings me customers." I'll be sharing the process here as I go. If you've got a website that's not pulling its weight, or you're thinking about building one, stick around. This is going to be useful. And if you've got questions about your own site while I'm doing this, drop them below. I'll answer them as I build. Let's go.

Today I filmed my first proper YouTube video. It covers the four things I think every small business should be doing right now to get discovered online. Not just on Google, but across Pinterest, LinkedIn, AI tools, and the communities where your customers are already having conversations. I will share it here once it is live. But honestly the bigger thing for me is this. Six months ago I would have overthought this for weeks. And then talked myself out of it! Today I just did it. Wrote the script, filmed it, done. I'm trying to be more "Done than perfect." and not worry about being on camera. Did anyone else used to feel this uncomfortable being on camera? Or was there anything else you would talk yourself out of? Would love you hear your stories.....

Today I ran a quick SEO audit on a website for fellow Skooler @Shannon Boyer who runs the amazing https://www.skool.com/classifieds/about?ref=6ac48a87a4884f5aa2a15ec6bfc3b9e8 Back to the audit - It’s always interesting seeing how Google actually reads a site. In this case the website looked good visually and technically - fast, mobile friendly, secure - but Google could only see one page and didn’t have enough information to fully understand what the business does. A few small changes like clearer headings, expanding the Google search description, and adding internal links can make a big difference. I’ve attached the video below showing how I walk through an audit. Have you checked recently how Google sees your website? If anyone is curious, I’ve 2 more slots left for a free audit https://www.loom.com/share/4d9dd22d17ce472799c6807ca515ca77

Quick question for the room. Most small business owners invest in a website and then never really check how search engines actually see it. And here's the important part - Google doesn't see your site the way you or I do. It's not looking at how nice it looks or how good your copy is. It's looking at things like whether your page titles make sense, whether your structure is clear, whether it can actually tell what you do and who you do it for. If those things aren't there, a website can be online for years and do absolutely nothing. I've been doing a few audits for people recently and what surprises me is how small the fixes usually are. It's rarely a rebuild. It's often just a few simple tweaks. So out of curiosity: When did you last run an SEO audit of your site? No judgement - most people haven't.

Whether you are building a business around school runs, juggling client calls between homework, or working late after the kids are in bed, today is your day. You deserve the tea, the lie-in, and the slightly burned toast made with love. Running a business and raising a family at the same time is no small thing. Most people only see one side of it. Now, one small thing to tuck away for tomorrow. The searches that have been happening this week, "Mother's Day gift ideas," happen every single year. If your business offers anything for Mums and you put that content on Pinterest, it does not disappear. Pinterest keeps it findable. Next year. And the year after that. But that can wait until tomorrow. Today, enjoy it. Brew is making coffee. You have earned it.