The Daily Struggle
Customer walks in, heads straight to the most expensive item in the store, picks it up, turns it over like they are inspecting a crime scene, then looks at you and says, “This seems a bit pricey.” You spend ten minutes explaining features, benefits, warranty, and why it will last longer than anything else on the shelf. They nod the whole time like you have just changed their life.
Then they pull out their phone, find something that looks similar for half the price, show it to you, and say, “Can you match this?” You explain the difference. They nod again. Put your product down. Thank you for your time. And walk out.
Twenty minutes later, they come back. Same product. Same questions. Same look. And you realise… this is not a sales process. This is a full day event.
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Matty Mac
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The Daily Struggle
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