You Don’t Need Everybody to Win in Digital Marketing

In my journey of building content in YouTube, I learned to stop to talking to everyone when I turned the camera on. This was on the hardest concepts to understand. I was talking with Angel (my wife) about targeting an avatar in her Instagram content. Let play this out.

They always say: “Pick an avatar that’s basically you five years ago.”

So let’s say that makes your avatar 31 years old. At first you might think:

👉🏾 “That’s too narrow. How many 31-year-olds are even out there?”

Here’s the math:

• U.S. population ≈ 335M

• 31-year-olds ≈ 4M

• Half are female → 2M

Now imagine you capture just 1%. That’s 20,000 buyers.

And if your product is $50?

💰 That’s $1,000,000 in revenue.

🔥 The lesson: You don’t need everybody. You just need clarity + consistency.

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