I hope everyone had a pleasant Halloween weekend! Did anyone dress up?
This week I want to look at procrastination. Not the kind where you avoid doing anything, but the sneakier kind where you continually work on the "comfortable" tasks that don't necessarily move your business forward.
I find myself falling into this pattern on a regular basis. Updating my website again, coming up with a new offering, rewriting post copy that's already good... All to avoid sending out cold emails or reaching out to pitch podcast episodes. (I enjoy the creative work.) But those tasks I'm avoiding are what's going to get me closer to paid, every time.
So here's my question for you. What's the comfortable task you keep picking over the uncomfortable one that would actually move your business forward? Tell me in the comments, and tell me the one uncomfortable thing you'll do instead before Friday. I'll go first in the replies.