The Coca-Cola Co., Atlanta, is launching its latest innovation: Coca-Cola Orange Cream, bringing the taste of Coca-Cola infused with refreshing orange and smooth, creamy vanilla flavors. Also available in zero sugar, the new Coca-Cola Orange Cream was developed in direct response to consumer demand for the iconic and nostalgic taste of orange cream, the company says. The packaging for Coca-Cola Orange Cream and Coca-Cola Zero Sugar Orange Cream maintains the classic Coke Trademark red ― but with a twist. To authentically emulate the multidimensional burst of flavors that make up Coca-Cola Orange Cream, the packaging is supplemented with citrus-inspired colors overlaid onto the classic red, the company says. The design is complete with the classic, bold Coca-Cola logo that sits toward the top half of the packaging. Hitting shelves on Feb. 10, Coca-Cola Orange Cream and Coca-Cola Orange Cream Zero Sugar will be available in 12-packs of 12-ounce bottles, 10-pack mini cans (full sugar only), and 20-ounce bottles at most national retailers in United States and Canada, as well as online at coca-cola.com. source: bevindustry

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, unveiled its 2025 new flavor lineup in the U.S., featuring brands such as Dr Pepper, 7UP, A&W and Snapple. These new offerings are being introduced after a successful year of KDP flavor innovation in 2024, notably the viral popularity of Dr Pepper Creamy Coconut and the introduction of Canada Dry Fruit Splash Cherry. “Our 2025 cold beverage pipeline builds on our strong track record of delivering successful consumer-centric innovation across our portfolio of legendary brands,” said Eric Gorli, president of U.S. Refreshment Beverages at Keurig Dr Pepper, in a statement. “Our experts, from flavor scientists to trend spotters, have crafted a dynamic lineup across soft drinks, waters, teas and juices that will offer consumers nationwide even more choice through new fruit flavors, modern twists on familiar favorites and zero sugar options.” The following are the new flavors launching nationally within KDP’s owned cold beverage portfolio: • Dr Pepper Blackberry is the newest permanent variety from the brand, combining the original 23 flavors of Dr Pepper with the rich sweetness of blackberry flavor. Recent data from Circana for the 2024 calendar year shows high consumer interest for the flavor, with blackberry-flavored CSDs growing more than two-times faster than the CSD category in dollar sales last year. Dr Pepper Blackberry will be available nationwide in regular and zero sugar varieties across a range of pack sizes, plus fountain and frozen dispensed formats. Source: bevindustry.com

CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit. The energy drink flavor is now available nationwide at major in-store and online retailers. Joining the core lineup, CELSIUS Sparkling Strawberry Passionfruit combines the essence of summertime strawberry flavors and delicious passionfruit flavors, the company says.