🎯 When niching down pays off big time: Dr. Efrat Goldratt just reached out to me!

Being here in The Podcast Key has taught me one thing: go narrow in your niche.

It’s not just advice—it’s the strategy that sets you apart.

Case in point: I’ve been sharing insights on LinkedIn about using Theory of Constraints (TOC) specifically in construction projects.

And guess who reached out? Dr. Efrat Goldratt-Ashlag, the daughter of Eli Goldratt—the mind behind The Goal and Rules of Project Flow and many other books.

This wouldn’t have happened if I was talking broadly about “how to improve construction.” It happened because I went deep into a specific problem that TOC solves in our industry.

What

@Matthew Thompson

teaches works. It’s not fluff, and this isn’t a fluke.

The niche strategies we’re learning here are opening doors, building credibility, and, honestly, creating conversations I never thought possible.

If you’re wondering whether your niche is “too small,” trust the process. Going narrow isn’t limiting—it’s where the magic happens.

What’s one win you’ve had by going deep into your niche? Share it below—let’s celebrate the power of focus!

#GoNarrowGoDeep #ThePodcastKey #PodcastingSuccess

8 comments