What is Digital Marketing?
What is digital marketing? Is it regular marketing online online? What does a solid online marketing presence entail? This course is an overview of what some of the major pillars of digital marketing are. These will include: Websites, Search engine Optimization, Email Marketing, Social Media Management, Content Writing and AI - The New Frontier.
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AI for Marketing
What tools, for what and how can I save money with AI? What marketing tasks that I am doing today can I do with AI faster? Tool reviews, videos on how to use tools, and lots more will be covered in this course!
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Social Media Marketing Overview
What platforms, what target, what content? Where do you begin to create a meaningful and relevant presence on social media? What are the latest trends? What is a waste of time? This course focuses on Facebook, Instagram, LinkedIn and X. We will discuss both B2B and B2C strategies, content ideas and platform tricks for both.
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Email Marketing: The Power of Nurture
Email marketing onesies are out, drip campaigns are in. Automated warm emails that go to your target audience on topics they ask for. I will teach you to to figure out what your target market wants to see in their inbox and help you create fun engaging content and colorful graphics to keep your students coming back for more!
Module 1 Getting Started, Find Your Target Module 2 Templates and Creative 3 Copy That Converts 4 Subjects, Sending and List Management 5 Counting Your Results
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Search Engine Optimization: Getting Found Online
What does SEO even stand for? Search Engine Optimization is all the things, technical and other wise you must do to ensure that your web site is found on search engines. Though a findable web site is no longer enough, (See my OMNI or Bust Course) if you have a site make sure people can find it. This course will give the basis of doing keyword research and establishing a keyword strategy for your brand and how to use that knowledge to be found on search engines.
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Google Ads! What's the best way to get started?
This is a great time to begin running Google ads! Why? Because it is highly powerful and driven by artificial intelligence brains! There are steps to create a strategy, and you do need a nice asset library of copy, offers and creative. I will help you set up an account and get it loaded with your first set of ads over three videos. This is a get started course.
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Copy That: Writing Copy That Sells
How do you structure copy for web sites? Email? Google Ads? What matters for each? The web is a busy noisy place and copy that smacks of life and knowledge works - but how do you address the audience you are targeting? These are the things this course will cover! You will leave with a solid idea of how to approach your copy project. Time for questions allowed of course.
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Marketing Disciplines in the Digital Fast Lane
Digital took the marketing world by storm back in the early 2000's Digital Marketing made marketing better and worse. Think "garbage in, garbage out" on a large scale. This course will cover strategy, campaign goals, personas, targeting, choosing tactics and creating budgets. This is a course to take if you want to be a better digital marketer or are just getting started in marketing.
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