The First 4 Steps to Your Paid Virtual Event

What Are We Actually Doing Inside Identity Lab?

Let me simplify this. We are building your first paid virtual event step by step.

Here’s where we are & where we are going:

Step 1: Reverse Revenue Calculator You ran the numbers to see how many people will realistically show up? What would you have to charge to meet your revenue goal?

Step 2: Find The Expensive Problem (from the workshop we just did) .If your back-end offer needs to be $1,000+, the problem must justify that. And you must know how to articulate the value even beyond $$$

Step 3: Market Demand Check . Before you build anything, you need to confirm demand. Are people already talking about this? Searching for it? Paying for it? Are people ALREADY paying $$$$ for this??

Step 4: Offer Validation. Start talking about it publicly. Open conversations & measure response. This is where you sell it before you sell it. Meaning, even a few DM conversations helps you build your sales muscle ANDDDD gathering data (language) before spending weeks building something nobody asked for.

Now here’s the part that matters. At the end of every step, there will be a nervous system check.

So you can see exactly where you froze. Not “I don’t know what happened.” Not “Maybe it’s the algorithm.” Or "It;s the kids". No. You’ll know EXACTLY where you froze in this process.

You'll be able to say to yourself "I froze at the price." "I froze at naming the expensive problem." "I froze at checking demand"." I froze at having conversations in the DMs."

No guesswork.

You’ll be able to locate the exact checkpoint where your identity tightened. And that is where confrontation of self needs to happen.

FYI These are just the first 4 steps. There will be more.

But now you can see what we’re building in here.

Step by step.

Happy Saturday!

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