I've been getting into cult branding recently. So I would love to share with you all.
Dr. Kimesha's techniques and methods are already doing the bulk of this work.
You have to transition from the “Visible” market → the “Mental” market. The Visible Market is where 99% of businesses compete.
It's all the tangible stuff - features, benefits, prices, specs, ingredients, delivery times, guarantees. It's what you can touch, measure, and spreadsheet.
Then there's the Mental Market - where beliefs live, where identity is shaped, where meaning is created. This is where the money is.