If You Don’t Have an Email List, Who Are You Inviting?
I spoke to someone the other day who said “I want to host a virtual event but I don’t have an email list.”
The real issue with this is : Who are you inviting?
When you launch a paid event, you are not ONLY speaking to followers. You should be speaking to people who already trust you.
Those people live on your email list.
Followers usually do not convert into buyers unless they are binging on your content. Subscribers who open your emails are much warmer than “cold” followers.
An email list is not just “a place to sell.” It’s A trust builder.
And here’s the part most beginners don’t think about yet:
Later, when you’re ready to scale, platforms like Facebook and Instagram allow you to upload your email list and intentionally retarget those same people with ads.
But let’s not overcomplicate this. Just know that if you are not collecting emails, the chances of your virtual event or in person event doing well drops.
Nurture the room before you ever ask them to buy a ticket. Because when you finally say, “My virtual event is open.”
You shouldn’t be inviting strangers.
You should be inviting people who already trust your voice.
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Dr. Kimesha McDowell
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If You Don’t Have an Email List, Who Are You Inviting?
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