Team just want to let you know that the personal brand course has finally finished. Sorry for taking my time on this. There's lots of changes that have happened within AI over the past month, so I wanted to incorporate it in this to make building a personal brand easier. Course will be $197 USD, but as you guys are founding members, you'll get access to it for FREE. All I ask for is a customer testimonial in return. The whole goal for this course is for you to have a clear foundation of what it takes to build the basics of a personal brand. When people lack clarity and get confused at the start, this course will solve all those problems. Also, we'll be jumping back into this community every single day to answer any questions. Use the community page as best you can. I've just got my editor putting the final touches on the videos, so it should be ready to roll by tomorrow, Monday at the Latest. Hope you guys 2026 is going well. Let's smash it this year!

The course is officially live now Look forward to hearing your feedback from it, and I hope it gives you some clarity around building your personal brand. The way it works is: 1. Watch the video first. 2. Fill out the PDFs. (Take your time) 3. By the end of it, we'll use AI to piece this all together. Goal for this course is to give you clarity around the foundations of your personal brand. One clear focus. One identity. One clear avatar. One platform. Rinse and repeat. Here's the link. Personal Brand Builder Enjoy

Morning team. Hope you're in for a wonderful week. The online course is almost ready to roll. I just need to add in some more written captiosn and some Workbook PDFs, and we should be good to go by the end of today. I've also just attached a free PDF guide on what's involved and how you should be building a personal brand. And a 30-question assessment test to see where you're at with your personal brand. Here's the FREE assessment https://theicemethodaudit.lovable.app/ Heres the FREE guide:

Congrats on being the first 100 members in this. I have a special gift for you coming. I guarantee you’ll love it 🥰 The FREE access to this group Is officially closed. Can you guess what it is?

What I learned after a decade of building and breaking brands When I first started in clothing, I thought I understood what made a brand work. I thought it was design Logos.Colours.The feeling you get when you put something on. And to be fair that stuff matters. But after more than 10 years in this space building brands, working inside them, and helping others do the same I’ve realised something important: Most brands don’t struggle because they lack creativity. They struggle because they don’t have structure. I remember a moment a few years back where things felt… messy. We had ideas.We had designs we loved.But every drop felt stressful. How much do we order? What if it doesn’t sell? What if we sell out too fast? Why does cash always feel tight after launch? Eventually, we decided to bring someone in.We paid him $20,000 to help us build a proper buying plan. At the time, it felt like a huge gamble. But when he came back a month later and walked us through it, something clicked. For the first time, we weren’t guessing. We knew: what we needed to buy how much to order and what success actually looked like before spending a dollar And here’s the part I didn’t expect… Once the numbers were clear, creativity actually became easier. Design stopped feeling chaotic. Decision-making became calmer. We finally felt like we were building a business, not just releasing products. Early last year, I shared this idea in a post almost offhand. I thought it was basic it wasn’t. It reached 600,000 people and was shared over 20,000 times. That told me one thing:A lot of people are building brands without this piece. That’s why I built The Buying Plan. It’s not about killing creativity. It’s about giving it a foundation. It gives you clarity before you design.Structure before you spend.Confidence before you commit to inventory. And it does that for a fraction of what we once paid honestly, it’s cheaper than a single sample run.