Start Here
Welcome to The HI Society — we are so glad you're here. This is where your journey begins. Learn how to get the most out of this community, discover the values that drive everything we do here, and grab your first quick win to implement in your business today. Your journey to Human Intelligence and Human Interaction starts now.
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The BDA Blueprint
This is the framework that changes everything. The BDA Blueprint breaks your entire business down into three powerful stages — Before, During and After. Most businesses focus on one. The ones that win focus on all three intentionally. Learn exactly what to do at every stage of your customer journey to create loyal customers, five-star reviews and passionate advocates. This is the heart of The HI Society. Because transformation happens when Human Intelligence and Human Interaction work together.
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Private Course
The HI Toolbox
These are the real tools Michelle uses every single day to deliver Human Intelligence and Human Interaction in her business. No AI. No automation. Just the platforms and strategies that create genuine human connection at every touchpoint. From video messaging to CRM to your Google Business page — every tool in this box is designed to make your customers feel seen, valued and remembered.
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Private Course
The 5-Star Sprint
Your Google reviews are your most powerful and most underused free marketing asset. This challenge will help you get more genuine five-star Google reviews in 30 days than you have in the last year — using nothing but Human Intelligence and real Human Interaction. No tricks. No shortcuts. Just a simple intentional human approach that works. Michelle has over 120 five-star Google reviews and has never spent a single dollar on Google ads. This is how.
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Private Course
The HI Five
Referrals are the purest form of human advocacy — and they are sitting right inside your existing client base waiting to be activated. The HI Five challenge will help you generate genuine referrals from your happiest customers using nothing but Human Intelligence and authentic Human Interaction. No awkward asks. No scripts that feel fake. Just human to human — the way business was always meant to be.
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Private Course
Operation WOW
What are you doing that people cannot stop talking about? That is the question at the heart of Operation WOW. This challenge will help you design and deliver one completely unexpected WOW moment for a current customer — something so personal, so thoughtful and so human that they cannot help but share it. WOW moments do not happen by accident. They are designed intentionally through Human Intelligence and Human Interaction. This is how you design yours.
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Private Course
The Loyalty Lock
Loyal customers cost nothing to acquire and everything to lose. The Loyalty Lock challenge is about building a relationship so strong, so consistent, and so human that your customers never even think about going anywhere else. Inside, you will learn how to create the systems, touchpoints, and personal gestures that transform a good customer into a lifer. Human Intelligence tells you who they are. Human Interaction keeps them anchored forever.
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Private Course
The Revival
Your most underused business asset is not a new lead — it is a dormant relationship. The Revival challenge is about reconnecting with customers you have lost touch with and bringing those relationships back to life. No awkward cold outreach. No automated sequences. Just Human Intelligence to know who to reach out to, and genuine Human Interaction to remind them why they chose you in the first place.
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Private Course
The HI Vault
The HI Vault is your exclusive members-only resource library. Inside you will find the tools, templates, scripts, and bonus trainings that go deeper than any challenge or module. This vault grows over time — the longer you stay, the more you find. Reserved for members who show up, engage and commit to the human experience. Welcome to the inner circle.
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Private Course
The 5-Star Sprint - VIP
Your Google reviews are your most powerful and most underused free marketing asset. This challenge will help you get more genuine five-star Google reviews in 30 days than you have in the last year — using nothing but Human Intelligence and real Human Interaction. No tricks. No shortcuts. Just a simple intentional human approach that works. Michelle has over 120 five-star Google reviews and has never spent a single dollar on Google ads. This is how.
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Private Course
Operation WOW - VIP
What are you doing that people cannot stop talking about? That is the question at the heart of Operation WOW. This challenge will help you design and deliver one completely unexpected WOW moment for a current customer — something so personal, so thoughtful and so human that they cannot help but share it. WOW moments do not happen by accident. They are designed intentionally through Human Intelligence and Human Interaction. This is how you design yours.
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Private Course
The Revival - VIP
Your most underused business asset is not a new lead — it is a dormant relationship. The Revival challenge is about reconnecting with customers you have lost touch with and bringing those relationships back to life. No awkward cold outreach. No automated sequences. Just Human Intelligence to know who to reach out to, and genuine Human Interaction to remind them why they chose you in the first place.
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Private Course
The Loyalty Lock - VIP
Loyal customers cost nothing to acquire and everything to lose. The Loyalty Lock challenge is about building a relationship so strong, so consistent, and so human that your customers never even think about going anywhere else. Inside, you will learn how to create the systems, touchpoints, and personal gestures that transform a good customer into a lifer. Human Intelligence tells you who they are. Human Interaction keeps them anchored forever.
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Private Course
The HI Five - VIP
Referrals are the purest form of human advocacy — and they are sitting right inside your existing client base waiting to be activated. The HI Five challenge will help you generate genuine referrals from your happiest customers using nothing but Human Intelligence and authentic Human Interaction. No awkward asks. No scripts that feel fake. Just human to human — the way business was always meant to be.
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