Hey Kole, Curious what your thoughts are on meta vs google ads. We decided to run with a standard shopping ad on google but I know that you've been in the paid advertising world for a while. Posting as others may have this question as well. More specific to my situation as I'm sure context will determine which platform is most effective: The product we sell fit into two categories -Crystals/gemstones (one item per listing) -Beads used for people making jewlery (individuals, there are large wholesalers business by from but ours are more B2C or selling to very small business owners) How do you go about deciding what strategy to use?

Hey Kyle, My company is running a google ad campaign Friday or Saturday. Super last minute and management is very new to this. They came across this checklist/ plan. What are your thoughts on it? Is it missing anything or does it include all of the relevant info? Any insight would help. Taking a google ads cert in skillshop tonight to get more knowledge as well Checklist https://docs.google.com/spreadsheets/d/1cuVS012rN8nX0H4PghdsQ5XVXBVXwN4hf8kE5TqxROc/edit?usp=sharing Edit: attached spreadsheet

Audience Targeting Even with a solid account structure, you could be missing thousands of orders due to improper audience segmentation. Ad Spend Management Managing ad spend is more than just ensuring you don't exceed your budget to keep up with your revenue targets. Bid Management We've found that brands often use the wrong bid strategies, which affects profitability when scaling ad campaigns. Content & Creative It doesn't matter how good your offer or audience targeting is if your content doesn't stop the scroll and result in a click-through. Automated Rules Learn to leverage campaign automations and manage your campaigns without looking at your dashboard 24/7

Marketing is a simpler system than you might think: Plan → test → analyze → conclusion → new plan → test → analyze → repeat... For every winning concept, there's 100 tests that fail.

Holidays are some of the best opportunities for brands to turn visitors into long term customers — unfortunately, most brands miss out because of lack of planning. To help, we've outlined some of the most important US holidays to consider when creating a marketing plan, as well as a few tactics to best leverage these days. Why Holiday Sales Are Great For Brands: People search for things to buy during the holidays. This creates a unique opportunity for your brand to connect with new users that are more open to trying new products. Even better: you can test different offers and angles on cold traffic to see which offers prove most enticing. What Sales Should We Offer? The best sales are straightforward; the most popular are sitewide sales and product bundles. If you offer a sitewide sale, A/B test callouts for specific percentages off and the total potential savings — you might find that your customers respond better to one. Example Percentage Savings “Save 20% site-wide through November 21st!” Dollar Savings “Now through November 21st, save up to $75 on your order!” What Holidays Should Have Sales? Below are the top US holidays in 2021 we recommend including in your marketing plan to capture more sales, develop timeless brand awareness, and keep relevant with your customers. While this list isn’t exhaustive, it provides a foundation for your annual marketing plan to ensure you’re ready for the most popular holidays. 1. New Year's Day: January 1st 2. Memorial Day: May 31st 3. Independence Day: July 4th 4. Labor Day: September 6th 5. Veterans Day: November 11th 6. Thanksgiving: November 25th 7. Black Friday: November 26th 8. Cyber Weekend: Nov 27-28th 9. Cyber Monday: November 29th 10. Christmas Day: December 25th 11. New Year's Eve: December 31st Special holidays for your product or industry In addition to the 11 national holidays we’ve listed, there are an ever-growing number of industry-specific holidays celebrated across social media: National Ice Cream Day, World Pharmacist Day, Houseplant Appreciation Day, Pie Day (not to be confused with Pi Day) — if there’s an industry for it, there’s probably a day for it.