The Krispy Kreme Theory of Risk
Yesterday on the drive home from Brisbane, I spent around $70 without even blinking.
A box of Krispy Kreme donuts for the family because we always bring some home when we head south. A couple of smoothies while catching up with my bestie.
And honestly?
Not one person would question that spend.
No one pulls you aside and says:
“Are you sure donuts are a good investment?”
“What if the smoothies don’t work out?”
“What’s the ROI on that Apple Crumble Donut?
But mention spending money to start a business…
To learn new skills…
To build an income stream…
To step into a community of people growing together…
Suddenly it’s:
“That sounds risky.”
“What if it doesn’t work?”
“I’d never spend money on that.”
Wild, isn’t it? 🤷🏻♀️
We’ll spend money every week on convenience, comfort, quick dopamine hits and things that are gone within hours…
But hesitate to invest in something that could genuinely change our future.
And this isn’t even about business specifically.
It’s about what we’ve been conditioned to see as “normal”.
A night out.
Takeaway.
Subscriptions we barely use.
Impulse Kmart runs.
Totally acceptable.
Betting on yourself?
Apparently reckless. 🙃
The truth is, almost everything in life carries risk.
But staying stuck carries a pretty hefty cost too.
Sometimes the biggest shift happens when you stop asking:
“What if it fails?”
…and start asking:
“What if this is the thing that changes everything?”
Think about what you drop a quick $50 on every week. 🤔
And then ask yourself if starting a business for that’s same $50 is really that risky?
Because what I casually spent on donuts and smoothies yesterday is what it costs to get started here with this opportunity that has the capacity and support to change your life.
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The Krispy Kreme Theory of Risk
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