The reason you’re not being invited to speak for money

You’re not known for one thing.

Most speakers try to be known for everything. Leadership. Mindset. Motivation. But those aren’t things. They’re categories.

“Leadership” is too broad. “Developing directors into executives” is specific.

“Mindset” is vague. “Getting unstuck after your divorce” is clear.

The biggest issue I see with less experienced speakers is fear.

You’re afraid to go all in on one topic. One outcome. One audience.

I know a speaker who teaches leadership through Formula 1 racing. He has executives fix an actual car together. It’s hands-on, messy, and unforgettable. That’s focus. He’s known for one thing.

And it works because he solves one problem for one group of people.

Think about how doctors work. You see a general practitioner for an overview. But you go to a spine surgeon when your back needs surgery. Specialists get paid more because they solve one problem better than anyone else.

That’s how speaking works too. Event planners don’t hire generalists. They hire experts who solve one specific problem for one specific audience.

If your outreach isn’t landing, this is why. You’re speaking to everyone, so no one feels like you’re speaking to them.

Be known for one thing. Solve one problem. Get paid for it.

Do you want me to make a video on this topic?

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