And before anybody gets upset, let me explain. 😂 Getting 1,000 views is exciting! But 1,000 views from people who have absolutely no interest in what you're selling? That's not necessarily moving your business forward. Meanwhile, a post that reaches 75 people might start a conversation with someone who is exactly the kind of customer you want. Now THAT deserves your attention. I'm not saying engagement doesn't matter. I'm saying we need to understand 𝗪𝗛𝗔𝗧 𝗶𝘁'𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝘀 𝗮𝗻𝗱 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗶𝘁'𝘀 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘂𝘀 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲. Because if we're building businesses, we have to think beyond what looks popular. This is exactly the kind of shift I want us making inside Content CEO Skool. And our five-week Premium project is where we're going to start doing that work together. 💬 𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗿𝗮𝘁𝗵𝗲𝗿 𝗵𝗮𝘃𝗲 𝟱,𝟬𝟬𝟬 𝘃𝗶𝗲𝘄𝘀 𝗮𝗻𝗱 𝗻𝗼 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗯𝘂𝘆𝗲𝗿𝘀, 𝗼𝗿 𝟮𝟬𝟬 𝘃𝗶𝗲𝘄𝘀 𝘁𝗵𝗮𝘁 𝗹𝗲𝗮𝗱 𝘁𝗼 𝘁𝗵𝗿𝗲𝗲 𝘀𝗲𝗿𝗶𝗼𝘂𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀? I'm curious to see your answers!

For keeping your business separate from your school and personal life, start with 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘄𝗼𝗿𝗱𝘀—not a generic list of negative words. Be selective with broad wordsI wouldn’t start by filtering “teacher,” “educator,” “school,” “work,” or “business.” Those are relevant to your audience and could appear in genuine questions. Likewise, avoid automatically filtering “scam,” “cost,” or “refund.” You want to notice and address legitimate concerns about your offer—not accidentally hide them. TikTok’s comment keyword filter hides comments containing selected keywords; it does not block the commenter or prevent someone from finding your account. Review filtered comments regularly so useful conversations don’t get overlooked.