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Jun 19 • Community Space
The Craft Market Advice I Wish I'd Ignored
👉🏼One of the interesting things about being part of the craft market world is that everybody seems to have advice. (I know, I feel the irony!!)
Sometimes that advice is incredibly helpful. Sometimes it comes from years of experience and can save you from making expensive mistakes. Other times, it simply reflects what worked for that particular person, at that particular time, in their particular business.
📢When we're newer vendors, it can be difficult to tell the difference.
I think most of us have received advice at some point that sounded reasonable but didn't actually fit our business. Maybe someone told you that your prices were too high, so you lowered them and discovered it made very little difference to your sales. Maybe you were told that you needed a much bigger product range, only to find that your best sellers were still the same handful of items. Perhaps someone suggested applying to every market available, only for you to discover that being more selective produced better results and less burnout.
The challenge is that craft market businesses aren't all built the same way. A vendor selling quick, low-cost impulse purchases will often have a very different strategy than someone creating detailed handmade products that take hours to make. A vendor who attends thirty markets a year may have completely different goals than someone who only wants to attend a few carefully chosen events.
📢That's why I've become a big believer in listening to advice without automatically treating it as a rule.
It's worth learning from experienced vendors. It's worth asking questions. It's worth staying open to new ideas. At the same time, it's important to remember that nobody understands your products, your customers, your workload and your business goals better than you do.
Some of the best decisions you'll make as a vendor will come from paying attention to your own results.
What sells? What doesn't? Which markets work for you? Which ones don't? What type of customers are you attracting? What kind of business are you actually trying to build?
Those answers are often far more valuable than the latest piece of advice shared in a vendor group.
I'd love to hear from you today. What's one piece of craft market advice you've received that didn't work for your business and what did you learn from the experience?
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The Craft Market Advice I Wish I'd Ignored
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