Look, I get it. You've got a sick Instagram page with all your best work, your handle is easy to remember, and handing out business cards feels like something from your parents' era. But here's the thing – relying only on social media is leaving money on the table. Not everyone you meet is going to pull out their phone right there and follow you. And honestly? A lot of potential clients, especially the ones with actual budgets, aren't scrolling Instagram looking for videographers. They're busy running businesses, planning events, or managing projects, and they need something tangible they can hold onto.
Think about it like this: when someone pulls that card out of their pocket at the end of the day, or finds it in their wallet a week later, you're back in their mind. That physical reminder is powerful. Your Instagram handle shouted across a loud venue or scribbled on a napkin? That's gone the second they toss it or forget how to spell it. But a clean, professional business card with your name, services, and contact info stays with them. It's there when they're sitting at their desk thinking "who was that videographer I met?" or when their colleague asks if they know anyone who does video work.
The reality is that different generations connect differently. While younger folks might be comfortable DMing you or finding your work through hashtags, older clients – often the ones hiring for corporate gigs, weddings, or established businesses – want something straightforward. They want to file your card, send you an email, or give you a call without having to navigate social media. Business cards aren't outdated, they're just another tool in your arsenal. And the best part? They're cheap to print and can literally be the thing that turns a casual conversation into your next booking.
I handed out 3 this week. How many have you handed out?