Hey everyone, as Christmas is around the corning I wanted to share that we'll be taking a break starting 12/22 on Skool so we can spend time with family. I'll be back next year ready to go. Until then, Merry Christmas everyone !

Understanding the client acquisition process is crucial beyond simply relying on word of mouth or referrals. While referrals are valuable, they are not always consistent or sufficient to maintain a steady flow of projects. Having a clear, strategic system in place—such as the one outlined in this flowchart attached below! It includes marketing strategy, lead generation through organic posting, paid ads, cold calling, and networking—ensuring that you proactively create opportunities to book projects and secure clients. This approach not only helps build a predictable and scalable business but also positions you to effectively grow your client base independently of luck or chance, making your freelance videography career more sustainable and successful. Having a system enables you to consistently convert leads into clients rather than waiting passively for work to come your way. This strategic mindset is a key differentiator for long-term success in the competitive freelance market! Check out this free flowchart I've created that I've been using.

In the crowded world of video content, having a compelling story isn't enough, you need a structure that keeps viewers engaged from the first second to the final frame. That's why I created the HERO Framework, a storytelling guide designed specifically for videographers who want to craft narratives that resonate. Why HERO? Great stories follow patterns, and the most effective videos are no exception. Whether you're documenting a startup's journey, profiling an inspiring individual, or showcasing a brand's evolution, this framework gives you a roadmap to turn raw footage into a compelling narrative. The next time you're planning a video project, try mapping your story to the HERO framework before you even pick up a camera. You'll find it helps you identify the key moments to capture and ensures your final edit has the narrative structure that keeps audiences watching until the end. What storytelling frameworks do you use in your work? I'd love to hear what works for you in the comments below.