Pay people what their skills are worth.
In every industry—music, film, digital marketing, talent management—great work doesn’t happen by accident. It happens because someone spent years learning, failing, practicing, improving, and showing up when others quit.
If you value quality, respect the craft.
If you want excellence, invest in the people who can deliver it.
Fair pay isn’t just compensation.
It’s appreciation.
It’s professionalism.
It’s how we build stronger communities and better results.
Honor the skill. Pay the talent.
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John Henry Soto
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Pay people what their skills are worth.
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