I'm thinking about launching a monthly live session called The Pressure Cooker where you can come and pressure test your offers. It would need a decent turn out and participation. Is this something that would be valuable and any suggestions on the format would be welcomed. I want this to really be beneficial for when you are considering launching a new offer - positioning, market readiness, commercial standing and peer to peer feedback. Would love your thoughts on this. Lyndsey

A great way to get quick visability is to jump on the back of something big! A film release, a sporting event a cultural moment. Attach yourself to something that already has attention. Stop waiting to build an audience from scratch when there are billions of eyeballs already focused somewhere. Step into existing energy! Relevance creates reach and reach creates opportunity. Authority grows fastest when you ride waves. So - quick task - go and research something to piggy back onto the back of. Bring it to the group and lets see if we can brainstorm an idea or an offer... There are dozens of 'official dates' for everything - go do some research and in the meantime here's the trailer for my new offer landing tomorrow when the most anticipated film of the year lands. Who can't wait to see it?

[COPY & PASTE INTO CHAT] Act as an expert Consumer Psychologist and Business Strategist. Your goal is to help me define my Primary Ideal Client Avatar (ICA)—the "Dream Client" who is the easiest to convert, the most profitable, and receives the highest value from my offering. I am operating in the [INDUSTRY/NICHE] sector, and my core offering is [PRODUCT/SERVICE]. To help you build this profile, consider that this client typically struggles with [SPECIFIC_PAIN_POINT] and is looking for [DESIRED_OUTCOME]. Please provide a deep-dive profile for this Primary ICA including: Psychographic Deep-Dive: What are their secret fears, daily frustrations, and the "internal narrative" they tell themselves about their problem? Behavioral Triggers: What specific event usually triggers them to finally look for a solution like mine? Decision Criteria: What are the top 3 factors they use to judge if a solution is "worth it"? Demographic Snapshot: Age, income level, and professional status that aligns with my [PRICE_POINT]. If anything is unclear or you need additional details to improve your response, please ask me for clarification.

The Replay is now available in the Classroom along with PDF worksheets to help you tell your stories strategically, strenghten your positioning and build your business.

Join me LIVE tomorrow at 11 am EST for your weekly POSTIONING POWER HOUR LIVE - I'll be showing you how to tell your stories to attract clients, and I'll be revealing the 3 types of stories every founder should be telling to build a strong brand presence. Narrative, context and perspective are everything. Bring your questions on all things storytelling.