2d • General discussion
Builder Innovation
I'm attending the builder innovation summit this week and hopeful to gain new insights for my business and to help you elevate yours. At the conclusion of day one, I'm left disapointed. Each speaker said a lot but didn't add any real value to the industry, and instead, they repeated what one another said, and the same stuff we have heard for a decade.
My opinion, we need to go all in on educating the consumers. I'm uncomfortable doing it, but I think we need to be doing more videos to showcase what we are doing and why it should matter to our buyers. What is easy for us, is completely foreign to our buyers so we need to lean in and shoot a video showing them what we are doing.
I'm wide open for thoughts because we all need more qualified leads.
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Builder Innovation
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